{"id":12338,"date":"2026-03-27T15:41:20","date_gmt":"2026-03-27T15:41:20","guid":{"rendered":"https:\/\/juliansoler.com\/julian-soler-estrategia-resiliencia-e-innovacion-para-seguir-creciendo-sin-perder-el-origen\/"},"modified":"2026-03-31T14:11:24","modified_gmt":"2026-03-31T14:11:24","slug":"julian-soler-estrategia-resiliencia-e-innovacion-para-seguir-creciendo-sin-perder-el-origen","status":"publish","type":"post","link":"https:\/\/juliansoler.com\/en\/julian-soler-estrategia-resiliencia-e-innovacion-para-seguir-creciendo-sin-perder-el-origen\/","title":{"rendered":"JULIAN SOLER: strategy, resilience and commitment to face any scenario while respecting the origin"},"content":{"rendered":"\n
The recent interview published in\u00a0Expansi\u00f3n<\/em>, Spain\u2019s leading economic and business newspaper, conveys a clear idea: achieving sustained growth in a complex global environment requires a combination of strategic vision, adaptability,<\/span> and a solid foundation of values.<\/p>\n\n\n\n With more than 57 years of experience, JULIAN SOLER<\/strong> has consolidated a distinctive business model: a company with 100% national sourcing<\/strong> and predominantly international sales, now present in more than 60 countries. A journey that began in 1968, when the SOLER<\/strong> family chose concentrated grape must as a way forward for the grapes of their region, and which continues to evolve today from facilities that combine grapes from La Manchuela<\/strong> with musts from cooperatives and wineries, mainly in Castilla-La Mancha<\/strong>.<\/p>\n\n\n\n One of the central messages of the interview is the importance of maintaining a firm strategy built on two pillars: compliance and quality<\/strong>. In the words of Ramiro Mart\u00ednez<\/strong>, CEO of JULIAN SOLER<\/strong>:<\/p>\n\n\n \u201cFor more than 57 years, we have been guided by a clearly defined strategy in which quality and compliance form part of our roadmap.\u201d<\/strong><\/p>\n\n\n\n In recent years, the company has reinforced this approach through facility renewals, investment in human capital, and a clear commitment to diversifying both products and markets. This combination has helped strengthen its international position as a global supplier of grape-based solutions, while at the same time improving business stability.<\/p>\n\n\n\n Another key point in the interview is how JULIAN SOLER SA.<\/strong> has worked to reduce the seasonal dependency typical of the sector. Collaboration with suppliers, production flexibility and temperature-controlled storage of the final product have enabled the company to move towards a model capable of offering all its qualities throughout the year.<\/p>\n\n\n\n This continuous supply capacity responds directly to a current B2B market need: having reliable, safe ingredients available beyond the harvest calendar. For JULIAN SOLER<\/strong>, this continuity is not just an operational advantage, but an essential part of its value proposition.<\/p>\n\n\n\n The interview also highlights the company\u2019s technological transformation. Artificial intelligence is already part of the present at JULIAN SOLER<\/strong>, through the development of an in-house LLM\/Chatbot<\/strong> designed to provide immediate support to plant operators in matters related to occupational risk prevention.<\/p>\n\n\n\n At the same time, the company is working on a broader evolution of its digital tools to automate repetitive tasks, record key quality data and support decision-making. All of this while keeping one conviction firmly in mind: technology is useful when it is integrated with sound judgement, context and human vision.<\/p>\n\n\n\n In this same line, JULIAN SOLER<\/strong> has recently set up an Operational Group with ITECAM<\/strong> to develop, over the next three years, projects linked to automation and artificial intelligence applied to the agri-food industry.<\/p>\n\n\n\n The interview concludes with a reflection that sums up the company\u2019s current stage well: the future demands change, but not improvisation. For JULIAN SOLER<\/strong>, adapting means acting quickly, reducing risks, improving continuously, and always preserving the values that have sustained the company since its beginnings.<\/p>\n\n\n\n This combination of strategy, R&D, technological progress and commitment to people is what allows JULIAN SOLER<\/strong> to continue growing without losing sight of where it comes from. It is also what shapes its next objective: to continue supporting its clients in their new developments and remain an international benchmark in the concentrated grape must sector.<\/p>\n\n\n\nA roadmap based on compliance and quality<\/h3>\n\n\n\n
<\/figure>\n<\/div>\n\n\nReducing seasonality, increasing capacity and providing year-round service<\/h3>\n\n\n\n
Technology, artificial intelligence and a focus on people<\/h3>\n\n\n\n
Leading change while staying true to values<\/h3>\n\n\n\n