The origin of a pioneering decision
The history of JULIAN SOLER began in 1968 with a pioneering project in Spain: to commit to grape juice concentrate as an ingredient with a future.
It was the beginning of a journey built with vision and rigour, always prioritising what matters most: authenticity, consistency and respect for the raw material.
The legacy of the founder:
Julián Soler Marqués
At the origin lies the drive of the founder and his vision of the company as a useful project, with purpose and meaning.
His work left a very clear legacy: thinking long term, caring for the origin, putting people at the centre and growing only when real value is created.
“The company as an instrument at the service of society, sustained by and for people.”
Julián Soler Marqués, founder
What do we do today?
1.
We listen to the market alongside our customers
We work closely with those developing new products to understand their needs and offer the right grape ingredient for each application.
2.
We follow sector trends
We develop innovative grape-based solutions for different industries: food, beverages, baby food, organic products, clean label and natural colourants.
3.
We share our values through VIDARTIS
We convey our commitment to culture, education, innovation and origin through a CSR initiative that turns grapes into a way to create, learn and connect.
