From La Manchuela to the world: a story of grapes, specialisation and trust
Some business decisions make more sense with the benefit of time. In 1968, when JULIAN SOLER began producing grape juice concentrate in Villanueva de la Jara, choosing to focus on a single raw material while looking towards international markets from the outset was far from the obvious route. More than half a century later, we […]
2026 Harvest: when grapes arrive early, transparency cannot arrive late
Opinion article (Ramiro Martínez – CEO of JULIAN SOLER S.A.) – 31/08/2026 “THE MARKET ECONOMY WORKS WHEN THERE IS COMPETITION AND TRANSPARENCY”, INCLUDING IN GRAPES AND THEIR USES This phrase, however well known it may be in the economic and business world, remains highly important and relevant today in every unregulated sector of any economy […]
How has the production of red and white grape juice concentrate evolved at Julián Soler?
Increased production and diversification of products and solutions within the grape juice and concentrate industry at Julián Soler. Since our beginnings as grape juice concentrators in 1968, the significant increase in production experienced by Julián Soler over the years has been accompanied by technological innovation and diversification of products and solutions within the grape juice […]
Grape harvest and types of grapes
The grape harvest connects us even more to our roots. It is a period in which, with respect and great joy, we receive the fruit that nature gives us after the painstaking, careful and arduous work we carry out in the largest wine region in the world, Castilla La Mancha. This year, despite the persistent […]
Why Garnacha Tintorera is in such high demand?
There are more than 10,000 grape varieties worldwide, but few are as unique as Garnacha Tintorera. Join us to discover the characteristics and benefits that allow this variety to produce a unique grape juice concentrate in the world. The importance of our Garnacha Tintorera Learn about the origin of Garnacha Tintorera The multiple health benefits […]
The sale of grape juice concentrates, trend
We are all aware of the importance of the wine sector for the Spanish economy, but also for our society, as we have already mentioned in other articles. Wine is part of our history and the image of our country, another attraction for tourists and a sign of identity for our industries. A symbol of […]
NEW JULIÁN SOLER WEBSITE
Our brand evolves and with it, our digital mediahttps://juliansoler.com/ Photography becomes the protagonist of our website so we can show the world: • The authenticity of our grape• The unique process to make our grape juice concentrate• The passion, respect and commitment for our land• Innovation and Lean process improvement We are the ambassadors of […]
We updated our brand
We share with you the process of updating our brand. At Julián Soler, we are constantly evolving and every day we strive to offer an authentic and safe product of the highest quality.This evolution needs to be communicated through our branding, to create what we like the most: the relationship of trust with our clients […]
Team dynamics
A few days ago we employed some methods geared towards Team Dynamics. These techniques help improve the work environment and allow us to build more unified, more motivated and more human teams.
Closed for the holidays!
Please note that our office and factory will be closedFrom August 16th to August 20th (week 33)We will re-open on Monday 23 August Happy holidays to you all!