50 Years of May 1st, 58 Years of History: A Day to Celebrate Past, Present and Future
They say a picture is worth a thousand words.And we couldn’t think of a better way to thank all those who have been part of the story of JULIÁN SOLER than by sharing this video recap of what we experienced last 1st of May. It was a truly special day as we celebrated two key
- Published in EVENTS AND FAIRS
Clean label with added value: how does grape must enhance functional foods?
Clean labels have become the new rule and strategic standard in the food industry. Today’s consumers demand foods made with natural, simple ingredients that are familiar to them. This has prompted manufacturers to reformulate their products and develop proposals aligned with this trend, and thus position foods effectively in the eyes of the consumer. However,
- Published in RESEARCH AND DEVELOPMENT
Ana Soler: Honouring the family legacy with commitment and creativity.
Today we speak with Ana Soler, second-generation family member and current Chair of the Board at JULIAN SOLER S.A. With a clear, calm vision, deeply rooted in her father’s legacy, Ana invites us to discover the essence of a company that has successfully professionalised without losing its soul one that now exports concentrated grape must
- Published in EQUIPO JULIAN SOLER
Did you know that must concentrate is very present in balsamic vinegars, semi-sweet vinegars and vinegar creams?
Vinegar, from the French “vin aigre” (sour wine), has been a condiment used and acclaimed since ancient times. The Romans used it as an energy drink and as a key ingredient for medicines and sanitizing substances. It was in the Middle Ages that concentrated grape must began to be used to create more refined, higher
- Published in CONCENTRATED GRAPE JUICE PRODUCTS, RESEARCH AND DEVELOPMENT
Sustainable agriculture in grape growing: the commitment of Julián Soler
“We are working to create a more sustainable grape growing system in the long term.” Today’s agricultural industry faces significant challenges due to climate change, scarcity of natural resources and the growing demand for more organic and sustainable food and products. Grape growing is no exception. For this reason, at JULIÁN SOLER, preserving the best
- Published in COMMITMENT AND SUSTAINABILITY
Leading with Rhythm: Ramiro Martínez, CEO of Julián Soler
With equal parts patience and persistence, after two years, today we sit down to talk with Ramiro Martínez, CEO of Julián Soler. Who is Ramiro Martínez? Well, we start with a question that is not easy to answer, perhaps the most personal and challenging one. People are usually defined by others rather than defining themselves,
- Published in EQUIPO JULIAN SOLER
Quality and authenticity in grape juice concentrate: what are large food companies looking for?
Today’s consumers can only be won over by delivering quality and authenticity. Why? Consumer preferences are constantly evolving. They are not only looking for palatable foods; now they also demand products that are aligned with their values and expectations, that offer them answers to a multitude of factors, such as production with the lowest environmental
- Published in GRAPE JUICE PRODUCTION PROCESS, PRODUCTION QUALITY
Innovation in food and beverage products with grape juice concentrate: global trends
It is not the same to have witnessed major events in the 1950s or 1960s, like the Baby Boomers, as it is to have been born into a fully digital society in 2000, like generation “Z”. Generational experiences shape consumer preferences and habits. Thus, food choices, how to decide what to eat, where to eat,
- Published in RESEARCH AND DEVELOPMENT
Making premium products from grape juice concentrate: how to meet the demand for quality and natural flavor
Premium foods are increasingly appealing to modern consumers. The reason? An increased awareness of the wellness that comes from consuming products with superior ingredients and, at the same time, the need to enjoy unique sensory experiences in every bite. This means that a large percentage of people are looking for more than just a commodity;
- Published in CONCENTRATED GRAPE JUICE PRODUCTS, PRODUCTION QUALITY
Innovation in the production of grape juice concentrate: sustainability and efficiency
“The company, for me, is the main instrument of service to society” / Julián Soler When we talk about sustainability in our grape juice concentrate production, we refer to an integrated, efficient and innovative management that encompasses environmental, economic and social factors. In our unique must-making process, we promote environmentally friendly agricultural and industrial practices
- Published in RESEARCH AND DEVELOPMENT

